U.S. media rights gamble pays off with soaring Olympics viewership
NBC's longstanding $7.75 billion deal for U.S. Olympics rights is starting to look brilliant as TV audience surges nearly 94% since Beijing.
Why it matters
Media rights and viewership trends influence our entertainment costs and how public events are funded and monetized.
The big picture
This week, networks and sponsors will measure what comes next after the ratings windfall.